Bad Managers Who Turn into Unsuccessful Executives – Part 3
How have things been going at work lately? Great or not so great? For many people the quality of their work environment is strongly tied to the caliber of their manager and the executives leading the organization. If you’re fortunate enough to toil away the day with superlative management you feel it in nearly everything you do — it’s simply a better place to be employed. But what if you’re not fortunate in this regard? What are the habits of those executives who make our existence miserable?
That’s what we’ve been discussing over the last few weeks in my Management Secrets blog as I’ve walked you through a January 2012 article by Eric Jackson at Forbes: “The Seven Habits of Spectacularly Unsuccessful Executives.” The article covered research conducted in 2004 by Sydney Finkelstein, Steve Roth Professor of Management at the Tuck School of Business at Dartmouth College. With this blog installment we’re going to look at the final two habits in the seven habit line up. Review the first five covered earlier in my blog entries immediately preceding this one. Let’s dive in …
Habit #6: They underestimate obstacles –Part of the allure of being a CEO is the opportunity to share a vision. Yet, when CEOs become so enamored with their vision,
they often overlook or underestimate the difficulty of actually getting there. And when it turns out the obstacles they casually waved aside are more challenging than they anticipated, these CEO have a habit of plunging full-steam into the abyss. An example of this scenario would be when a company’s business is racking up huge losses, yet they are busy expanding operations at an amazing rate.
Why don’t CEOs in this situation re-evaluate their course of action, or at least hold back for a while until it becomes clearer whether their latest programs will pan out? Some feel an enormous need to be right in every important decision they make, because if they admit to being fallible, their position as CEO might seem tainted or precarious. Once a CEO admits he or she made the wrong call, there will always be people who say the CEO wasn’t up to the job. These unrealistic expectations make it exceedingly hard for a CEO to pull back from any chosen course of action, which not surprisingly causes them to push that much harder. That’s why leaders at Iridium and Motorola (MMI) kept investing billions of dollars to launch satellites even after it had become apparent that land-based cellphones were a better alternative.
Warning Sign of #6: Excessive hype Side note – A manager can become sucked into “believing their own press releases” just as easily as a CEO. A few accolades too many from the corner office or lack of oversight and some managers begin to think they can do no wrong even if they don’t really know what they are doing in the first place. If a new policy or idea has merit excess hype isn’t needed because the idea generates its own validity by virtue of its success.
Habit #7: They stubbornly rely on what worked for them in the past — Many CEOs on their way to becoming spectacularly unsuccessful accelerate their company’s decline by reverting to what they regard as tried-and-true methods. In their desire to make the most of what they regard as their core strengths, they cling to a static business model. Guess what? Doing the same thing every time usually doesn’t work every time! The dynamic and ever-changing nature of products and markets makes this a given. These CEOs may insist on providing a product to a market that no longer exists, or they fail to consider innovations in areas other than those that made the company successful in the past.
Instead of considering a range of options that fit new circumstances, they use their own careers as the only point of reference and do the things that made them previously successful. For example, when Jill Barad was trying to promote educational software at Mattel, she used the promotional techniques that had been effective for her when she was promoting Barbie dolls, despite the fact that software is not distributed or bought the way dolls are.
Often CEOs who fall prey to this habit owe their careers to some “defining moment,” a critical decision or policy choice that resulted in their most notable success. It’s usually the one thing that they’re most known for and the key achievement that gets them all of their subsequent jobs. The problem is that after people have had the experience of that defining moment, if they become the CEO of a large company, they allow their defining moment to define the company as well – no matter how outdated or unrealistic it has become.
Warning Sign of #7: Constantly referring to what worked in the past Side note – particularly for managers, this can be a crushing fault that is exhibited with painful frequency. Consider the individual contributor who is promoted to manager due to their outstanding independent achievements but those achievements don’t translate into outstanding management decisions or contributions. The result is incredibly frustrating for the team who works for the unqualified manager who is a “one hit wonder” with no other ideas in their briefcase.
The bottom line: If you exhibit several of these traits, now is the time to dump them from your repertoire. If your boss or several senior executives at your company exhibit several of these traits, now is the time to start looking for a new job.
I would sum up these seven undesirable habits of highly unsuccessful executives by describing them as: leaders who believe they are better than they really are, have big egos which need to be regularly stroked, don’t stay in touch with reality and don’t engage the skills of their team to make their business continuously successful. Now you know. These are management traits to avoid as well.
What’s the opposite of this? The successful executive or manager who has people who are excited to be working for them and knows how to inspire and keep talented employees. Sounds like a much better formula to which we can all aspire as we continue to pursue improving our own management skills. How are you doing this now? Write to me and let me know! That wraps this blog series …. I’ll be back in a couple of weeks with a new Management Secrets series topic. See you then.





